Website Redesign

A redesign of mSensis's corporate website, a Greek tech company offering software, AI, and digital transformation services.

Redesigned mSensis homepage on a laptop, headline "We make AI explainable. We create the digital future."

problem

Users struggled to understand what mSensis actually offers — the homepage failed to communicate its services clearly. When asked to find service details, only 12.5% completed the task. Finding a way to contact the company was even harder, with 87.5% unable to finish the task.

solution

A redesign focused on two priorities: making the service offering immediately legible from the homepage, and surfacing the contact/proposal path so it's impossible to miss.

Rebuilding a services site is only worth doing if you understand why the current one isn't landing. Before touching a single screen, I wanted to see how real users moved through the existing website. Where they hesitated, where they gave up, and where the site quietly failed them.

year

2025

timeframe

6 months

tools

Figma

two audiences, one problem

I built personas for company’s two most common visitors: Marios, a business development manager scouting digital partners, and Anna, a software engineer evaluating technical fit. Different questions, same frustration — neither could quickly tell what mSensis actually does. Marios wanted a fast, credible overview and an obvious way to get in touch. Anna wanted structured, jargon-free service descriptions with clear technical detail. The site delivered neither — and both flagged the UI as feeling dated.

testing the current site

I ran two usability missions in Maze, each mirroring a real reason people land on msensis.com: figuring out what we do, and getting in touch. Both tasks the site exists to enable — and both were failing.

Maze results for both missions: only 12.5% of participants completed each task

Wireframes of the new homepage, contact page and About page

sketching the path

Wireframes let me pressure-test the new information architecture before spending a single pixel on visuals. I explored a merged, intent-driven navigation, a services page organized by user goal rather than internal taxonomy, and a persistent contact CTA that stays visible from the first scroll.

the redesigned website

A single, restructured nav. Services grouped around what people actually come looking for. Trust signals — case studies, client logos, credibility markers — moved above the fold. And a "Get in touch" CTA that's visible from the first pixel to the last.

Final mSensis redesign in dark mode: homepage, values, articles, open positions and contact pages

what I learned & next steps

Testing the live site first turned opinions into evidence. 12.5% task success made the case for the redesign better than any mockup.
Designing for two audiences (business and technical) meant structuring content by intent, not by org chart.
Next: re-run the same Maze missions on the new site to measure the improvement.